For the primary time, Toms has created a contemporary tackle its iconic best-seller, the Alpargata.
Known as the Mallow, the slip-on shoe adopts the Alpargata‘s signature canvas higher and units it atop a brand new supersized platform sole. Created from light-weight rubber and EVA with a different grip trend underfoot, the outsole is designed to make the vintage silhouette extra comfy, sturdy and trendy than ever earlier than.
To additional strengthen convenience and upload a sustainable contact, the shoe additionally comprises Comfortable OrthoLite Eco LT HybridTM insoles composed of earth-friendly fabrics.
The silhouette is obtainable in a variety vintage to daring summer-ready hues, in addition to fashionable animal prints like leopard and tiger-inspired finishes.
This new taste comes simply months after Toms introduced a complete creative overhaul of its logo, saying it’s going to “pay homage to these charging ahead and developing significant exchange on this planet,” in step with a press unencumber. As a part of the rebranding, the corporate additionally relaunched its web page, changed its “One for One” giving technique with a bold new donation commitment to local community-focused organizations and added new advertising with a various selection of logo ambassadors. In efforts to achieve a more youthful target audience, the corporate maximum just lately tapped Gen Z tastemakers and activists to function the faces of its newest marketing campaign.
The Mallow is to be had now online and in Toms shops, and retails from $60 to $65.